Market research is an important process for companies that helps in understanding customer needs, studying market changes, and keeping up with growth opportunities. This is done through a study that collects data and analyzes information related to competitors and conducts research to identify customer interests and demands regarding the product being studied. Additionally, this research also helps to identify key opportunities that the company may face, and based on its results, the company can determine important points to reach the right path to increase profits in the future.

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There are several common methods for conducting market research, including:

– Identifying the main objectives of market research, which is to understand customer needs and study competitors.

– Collecting data related to the industry or product being studied and conducting primary research on them.

– Analyzing the collected data to identify the market strategy and take necessary actions.

– Evaluating and analyzing the results to determine new opportunities and challenges that the company may face in the market.

Let’s say that market research is a complex process that requires a lot of time and effort, but it is a very important process for companies that seek to significantly increase their profits, keep up with the competitive market, and maintain their position in the business market.